HOLLYWOOD, CA — “Integrated Mobility Hubs” are set to come to Hollywood after the Los Angeles City Council on Friday approved a plan to create centers offering services like bike and car rentals in the neighborhood.
The unanimous council vote instructs city officials to iron out a five-year, $10 million contract with transit firm Tranzito, which will design and operate the hubs. The 13 centers will provide “bike sharing, car sharing, secure bike parking and on-demand microtransit services” in Hollywood, Downtown LA and Long Beach, according to city documents.
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It’s unclear exactly what the services will look like at this point, but officials say the project is meant to provide last-mile connections between Metro rail stations and commuters’ destinations. Such connections are currently provided by the Metro Micro service, rental scooters like those offered by Lime, Metro Bike Share and ride-hailing apps like Uber.
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Tranzito previously helped build out the Metro Bike Share program and developed new bus-stop shelters for Metro, according to its website.
The 13 hubs will be located within a quarter mile of Metro rail stations in Downtown LA (Pershing Square, Pico, Grand, 7th Street/Metro Center, Civic Center/Grand Park), Hollywood (Vermont/Santa Monica, Vermont/Sunset, Hollywood/Vine, Hollywood/Highland, and Hollywood/Western) and Long Beach (Pacific Coast Highway, Wardlow and Anaheim Street).
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The plan also calls for a minimum of 30 bike-share kiosks in Hollywood. It also calls for the creation of 85 “Satellite Hubs,” which will provide at least one mobility service.
The hub locations were chosen based on population density and the number of nearby residents who are dependent on public transit, according to the city.
The contractor will “work in partnership” with existing car sharing services, including BlueLA and Blink Mobility, and will “coordinate with the operators of Metro Bike Share, city of Long Beach and their bike share contractor, and Metro Bike Hubs to provide bike sharing and secure bicycle parking services” at the hubs, according to city documents.
The hubs are expected to offer annual subscription, one-way trips and day passes, according to city documents.
The project will be paid for by the cities of LA and Long Beach and Metro, according to city documents.
Tranzito was chosen among several bidders in part due to its experience creating similar facilities in other cities, according to city officials.
In addition to its experience in LA, Tranzito’s existing projects include bike stations at Bay Area BART stations and a mobility hub at a San Francisco Caltrain station. The company was also hired by Orange County transit officials to create a mobility hub plan, according to its website.
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