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(LADYMAX.cn资讯)产品的价格会根据市场需求以及各种外部因素的影响从而有序升降。但在时尚行业，这一规律似乎失效了。除了奢侈品外，还有一类产品同样奉行不降价策略。那就是外资化妆品。 是没有降价空间吗？非也。日前一则新闻告诉我们，化妆品绝对有降价的空间。5月30日，台湾地区经济部门约请了19家日系商品进口商“喝咖啡”，提出基于日元不断贬值的情况下，代理商的日系产品也应顺势降价以满足消费者需求。这些日系产品中尤以化妆品品牌居多。 另据媒体报道，受日元贬值影响，不少日本网站上的商品价格大跌。同样的化妆品，在日元贬值之后的价格比去年便宜了将近15%。尽管汇率不是决定价格的唯一因素，但在这样的背景下，坚挺的日系化妆品依旧没有任何在内地市场降价的痕迹。 LADYMAX时尚网数据显示，从六月份起，资生堂进行价格调整的产品，平均上涨幅度为20至30元。其中，一款美体乳霜将从原来的520元调整为600元，涨幅达到15%，为此轮调价涨幅最大。此外，资生堂旗下部分彩妆、防晒霜产品、面膜等，也将有3%至6%的涨幅，而基本护肤品价格则保持不变。 最近一次有规模的产品降价行为发生在去年8月，倩碧对旗下部分产品进行降价，市场人士认为，此举是为了缩小境内外差价。在此之外，消费者极少能看到外资化妆品的降价行为。 可见，外资化妆品品牌几乎抱着吃定消费者的决心不将市场化进行到底。归根到底，这一市场竞争还不算激烈，特别是高端化妆品市场几乎都被外资品牌垄断。降与不降，你都得买。君不见，日系汽车在中国内地市场的降价动作那叫狠。其次，外资化妆品放不下身段，高端品牌认为降价有损品牌形象，反倒是价格越涨消费者越买账。最后一点，外资化妆品品牌不断推出换代新品或者新包装实现暗地里提价的目的。 对于外资化妆品奉行的不降价行为，消费者该怎么办？除了换一个更实惠的品牌外，上文提到的台湾地区经济部门负责人建议说：“不降价就不要买，给它们点颜色瞧瞧。” （版权声明：本文为LADYMAX时尚网原创文章，如需转载请注明来源及作者，否则一经发现，必将追究。） 更多的资讯
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